When surveyed, only 4% of retailers estimate that merchandising activities are properly implemented across stores. Properly executed promotional displays can register as much as a 193% sales lift! Still, in-store merchandising execution remains a pain point for retailers of all size. Solid merchandising execution can raise same store sales by 3.7%. When done well, merchandising is worth the investment. Merchandising is a key revenue driver which is why organizations allot between 10-24% of their total budgets for marketing and merchandising. The Importance of Merchandising Execution What to do about Unsuccessful Merchandising Campaigns What to Include on a Merchandising Audit Checklist How to Build a Merchandising Audit Checklist – Formulate and distribute a retail merchandising plan How to Improve In-Store Merchandising Execution Leading brands in Ukraine rely on Bindy for retail audits, site inspections, store walks, site visits and field surveys.
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